Championships don’t sell motorcycles. The old adage “Win on Sunday; sell on Monday” is a fairy tale. The Suzuki RM-Z450 has won more AMA outdoor National titles in the last
decade than any other machine. In those years riders as admired as
Ricky Carmichael, Chad Reed, Ryan Dungey and now Ken Roczen
have ridden the yellow machine to victory in the great outdoors.
However, when it comes to selling units in the dealerships, Suzuki
is the low man on the totem poll. Why? Well, if you took each of
those championship-winning bikes over that 10-year time span and
took the graphics off, the untrained eye wouldn’t be able to tell
them apart. It is no secret that the RM-Z450 has remained relatively
unchanged since 2008 in comparison to the competition.