first motorcycle shop in the yellow pages. The first bikes I
sold were to Competition Accessories in Xenia, Ohio. They
had a mom-and-pop shop in the basement of their house.
They came out to look at the bike. They had never heard
of a Husqvarna, but it started on the first kick. And they
HOW DID THOR GET STARTED? I only had a one-year contract with Husqvarna, but during that year I realized that the American riders didn’t have any motocross
equipment. They didn’t have boots. They didn’t have leathers. They didn’t have gloves. I told Torsten Hallman, “Hey,
Lars Larsson today, 45 years
after the photo on the left
was shot, flying at Glen Helen.
Lars is a three-time World Vet
went, “What?” Back then, no motorcycle started on the
first kick! I went across the road to a big grass field and
popped some wheelies and roosted dirt all over the place.
They bought three bikes. They were the first Husqvarna
dealership in America.
we should sell stuff over here.” I don’t think we would have
ever opened Torsten Hallman Offroad Racing (THOR) if it
weren’t for John Penton. I met John in Daytona and told
him our plans. He said, “If you open a business, I’ll send
you a container of Penton motorcycles.” Just like that we