“Two kids in a candy store”—that statement most aptly describes
Brandon Peterson and Justin
Lewis’ venture: AHM Factory
Services. Friends and former
coworkers at Enzo Racing suspension, Brandon ( 24) and Justin
( 27) embarked on a journey not
uncommon in the motocross industry. Many people dream of being
entrepreneurs—masters and commanders of their own destinies in
a sport they are passionate about.
Their ages, however, are a bit
surprising, and that’s what makes
AHM Factory Services so unique.
Despite their youth, Brandon and
Justin recognized the potential
of launching a startup hop-up
shop. By combining their expertise—Peterson is an engine builder
and Lewis specializes in suspension—they created a one-stop
shop for riders looking for performance. AHM Factory Services,
which stands for After Hours
Motorsports, launched in 2013.
Most startups fail within the
first year due to a lack of focus,
poor leadership, limited capital,
bad timing or a faulty long-term
strategy. AHM Factory Services
overcame these obstacles with a
three-pronged strategy.
(1) Go above and beyond
customer expectations. Customer
satisfaction and success go hand
in hand.
( 2) Offer specialized services
that are unique in the marketplace. For example, AHM can
hard-carbon-coat fork tubes and
tumble transmissions.
( 3) Peterson and Lewis have
done well for themselves because
they make work their lives.
Burning the midnight oil and
never resting until the job is done
ensures unparalleled quality.
That’s where the AHM
Factory Services Honda CRF250
comes into the picture. Brandon
Peterson’s father, Craig, first made
a name for himself as a professional motocross racer, but later
found success in the aftermarket
industry. Craig is currently an
executive at STI tires, an industry
leader in quad and ATV tires that
is expanding into motocross sneakers. Brandon learned from his
father that it takes hard work to
get a piece of the proverbial motocross pie. It also takes acknowledgment from consumers and
a sound marketing strategy. So,
