2017 DUBYA WORLD VET
WELCOME TO THE WHITE HOUSE
Photos by Dan Alamangos, Debbi Tamietti, and
The young don’t understand the old and vice versa, but one thing that he motorcycle industry understands is that if it weren’t for older rid- ers, the motorcycle industry would be a shadow of what it is today.
Veteran riders, many of whom have returned to the sport of their youth in
their 40s, are an economic powerhouse when it comes to buying bikes, parts,
gear and services. You don’t need to be Sherlock Holmes to figure out why
Vets have become so important. Unlike a teenager, who engages in the sport
at the mercy of his parents’ bank account, a Vet rider has his own income—
and the willingness to spend it on whatever makes him happy. Older riders
aren’t going off to college, getting married, buying their first homes or trying
to swing the down payment on a Toyota Versa. Over- 30, Over- 40, Over- 50
and Over- 60 racers are established in society and willing to buy the best.