At the 2017 Dubya USA World Vet Championship, a high-powered Honda executive stood by the packed starting lines of the
two-day event and said, “This is where we should be spending
our marketing money. These riders can afford the very best
bikes. They buy new bikes every year, and we would be glad
to have half as many CRF450s out there as there are KTMs. We
don’t even make an 85cc two-stroke, so why are we chasing
after the youth market when these riders should be our target?”
The Dubya USA-sponsored World Vet Championship is in its
33rd year of competition. It has been won by some of the greatest names in motocross history, such as J.N. Robert, Gary Jones,
Thorlief Hanssen, Feets Minert, Rex Staten, Eyvind Boyesen, Kyle
Lewis, Jeff Ward, Andy Jefferson, Zoli Bereni, Warren Reid, Lars
Larsson, Kent Howerton, Alan Olson, Kurt Nicoll, Erik Kehoe,
Ryan Hughes, Ron Turner, Travis Preston and Rich Thorwaldson.
But, one name stands out from all the others—Doug Dubach.
Leading into the 2017 World Vet Championship at SoCal’s Glen
Helen Raceway, Dubach had won 25 World Vet Championships
in the 30, 40 and 50 classes. He was the sentimental favorite,
but not the odds-on favorite, to win again in 2017. But, he would
surprise everyone for a 26th time.