Two years ago’s sales figures (based on 2013 sales) showed the overall United
States motorcycle market was up 3 percent, with dirt bikes sales up 5. 7 percent
(to 73,000 units). Now, the numbers are in for the 2014 calendar year, and the
overall U.S. motorcycle market grew 3. 8 percent, with dirt bikes sales up 11 percent ( 81,013 units). This is the fourth year in a row that sales numbers have gone
up, but don’t get too happy just yet. Total motorcycle sales in 2014 were 483,526.
The bad news? Before the 2007 economic recession hit, sales were 1,022,000
units in 2006.
On a positive note, KTM set an all-time sales record, with 158,760 units moved
in 2014. KTM is the largest European brand, beating out BMW ( 123,495 units)
for the second straight year. These sales figures include sales from Husqvarna, but
Husky’s contribution to KTM’s 28. 2 percent sales growth was not a major issue.
KTM also reported a 20. 7 percent increase in revenue. The USA is KTM’s largest
market and accounts for 20 percent of their total sales.
As for the newly reformed Husqvarna brand, a total of 16,337 Huskys were sold
worldwide last year. This is the highest number of yearly sales in the brand’s 111
years of motorcycle production.
By Jim Kimball
NOW THAT YOU’RE ON JGR
YAMAHA, DO YOU FEEL LIKE
YOU HAVE FINALLY ARRIVED?
Yes, but it has been a pretty rough
journey to get where I am at. I’m
really stoked to be with JGR. It has
been very cool to be wanted by a
major team and get all the support
that I am getting now. I could
probably go on for hours about the
rough times of being a privateer, but
I’ll save that for another day. The
hardest part was probably just
showing up every weekend and being
on the same riding level as the
factory guys. When I was a privateer I had to worry so much about
money, getting to the races and
having my bike ready to compete. It’s
crazy with the amount and level of
support that I get on a factory-backed team. It was very difficult
being a privateer, but I just worked
really hard to get where I am now.
ARE YOU AN AGGRESSIVE
RIDER? People say that I am. I just
don’t take crap from anyone, either
on or off the track. If you have a
problem with me, then move aside.
I guess that gives me somewhat
of a bad-boy image, but I don’t look
for trouble. I just show up on the
weekends to race for the win. If stuff
comes my way, then I don’t back
down. That’s why some people think
I’m too aggressive.
WHAT’S IT LIKE RIDING FOR
JGR YAMAHA? I feel that this team
is the best team by far. They have
unlimited access at their shop, with
lots of help from the truck and the
car sides. They can and will do
everything possible with the bikes
to make them better. They jump
through a lot of hoops to make the
bike better. There aren’t any
excuses here. It’s awesome to be
able to race for a team like them.
KTM sales were up 28. 2 percent
over the year before. KTM sold
158,760 bikes world-wide.
Husqvarna had the best
sales year in its history
last year. They sold
SALES ZOOM UPWARD