Volume 45, Issue 9 is published monthly by Daisy/
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Motocross is a business.
Well, it’s a business for everyone
but the hard-working local rac-
ers at tracks across the country.
They pay the bills that make
motocross a profitable busi-
ness. This is not a new trend;
it has always been this way.
Need proof? Take a look at the
September 2007 issue of MXA.
It is jam-packed full of business
news—albeit 10 years old.
Amp’d Mobile: Amp’d Mobile,
an edgy upstart mobile phone
company that was geared
towards free-spending youths,
filed for Chapter 11 bankrupt-
cy protection. At the time of
its bankruptcy, the Supercross
sponsor owed $33 million to
Verizon Wireless, $16 million to
Motorola, $10 million to Vivendi,
$8 million to Best Buy and $1.8
million to MTV.
MotoSport Kawasaki team:
The MotoSport Kawasaki team
announced that it would fold
when the 2007 season was
over. The team consisted of
Bobby Kiniry, Steve Boniface,
Kyle Chisholm and Matt Boni.
MotoSport’s Bill Butcher said
they refocused their sponsor-
ship efforts on amateur spon-
sorships and enthusiast venues.
Edison Dye: Edison Dye, “The
Father of American Motocross,”
passed away in Lemon Grove,
California, on May 10, 2007, on
his 89th birthday. Dye brought
European motocross riders
to America to demonstrate
the sport so that he could sell
Husqvarna motocross bikes. We
owe him a debt of gratitude.
Husqvarna: MV Agusta
announced that they planned to
sell Husqvarna to BMW. At the
time BMW denied the purchase
plans, but, of course, it did buy
Husky, losing money on it until
KTM’s Stefan Pierer bought it
Oakley: Luxottica bought
Oakley in 2007 for $2.03 billion.
Luxottica owns LensCrafters,
Sunglass Hut, Pearle Vision,
Sears Optical, Target Optical,
Eyemed, Glasses.com, Persol
and private-labels sunglasses for Chanel, Prada, Giorgio
Armani, Burberry, Michael Kors,
Versace, Ralph Lauren and
MOTOCROSS ACTION Magazine (ISSN 0146-3292) Canada GST 12500#9266RT, CPCINT’L. PUBMAIL #40612608; SEPTEMBER 2017,
10 YEARS AGO IN MXA—SEPTEMBER 2007